Avicate | Fractional CMO/CRO for B2B Saas
Scale 25–30% While Your Competitors Struggle for Double Digits.
In the cockpit, you don't just 'wing it.' You rely on instruments, a clear flight plan, and constant course correction. Scaling a B2B SaaS company is no different. I founded Avicate to bring the same level of flight-deck discipline to your revenue engine.
Most companies don't have a lead problem. They have a leadership gap.
10 Years in the C-Suite.
Zero Fluff.
I spent years teaching pilots how to navigate turbulence. Now, I help SaaS founders navigate the 'Dead Zone' between Seed and Series B. Big consultancies send you junior associates with slide decks and spreadsheets. I give you a decade of executive experience and actionable frameworks that will give you the results you want.
Analytics Framework
You can't manage what you can't measure. Analytics is the foundation of a data-driven organisation, but if all you measure is revenue - you're not data-driven.
Alignment
If marketing is pushing apples, sales is promising oranges, and CX delivers mangos, your pipeline has expensive leaks.
Let's fix that.
Repeatable Systems
The buyer's journey has more in common with a bee's flight path than a straight line. Regardless, you can and should design a repeatable system for predictable growth.
How does it work?
Clearing you for Takeoff
As with any serious relationship, we need to get to know each other, before we start moving towards engagement.
Step 1: Pre-Flight Audit
Before we start our engines we need to do a proper pre-flight check. I'll audit your current marketing tech stack, sales funnel, and team structure to ensure we are airworthy.
Step 2: Flight Planning (GTM Strategy)
Setting the course for Product-Market Fit. We define your ICP (Ideal Customer Profile) and choose the right "airways" (channels) to reach them efficiently.A strategy is simply a flight plan. It needs to be robust, but flexible enough to account for changing winds or riding a jetstream (market conditions).
Step 3: Navigation & Vectoring
I don't just hand you a map; I sit on the "jump seat". Coaching your marketing and sales leaders, instilling the habits and processes they need to eventually fly the plane without me.
Your Board doesn't want to hear about "Brand Awareness."
They want to see Revenue.
You’ve raised the capital and built a world-class product, but the path to $50M feels like a black box. Your CAC is creeping up, your sales and marketing teams are operating in silos, and the "growth hacks" that got you here have stopped working.I bridge the gap between investment and enterprise value. I don’t deliver 60-page slide decks; I deliver the integrated GTM architecture required to outpace the market - consistently.
| Aviation Term | SaaS Equivalent | How we'll use it |
|---|---|---|
| Flight Plan | GTM Strategy | A strategy is simply a flight plan. It needs to be robust, but flexible enough to account for changing winds or riding a jetstream (market conditions). |
| Instruments | Data & Analytics | Don't fly IFR (Instrument Flight Rules) without knowing and trusting your instruments. I'll fix your attribution and KPIs. |
| Checklists | Sales Playbooks | Pilots use checklists to prevent catastrophe. Your sales team needs them to ensure a predictable pipeline. |
| Altitude/Flight Level (FL) | Strategic Vision | We need to climb to 30,000 feet to see the competitive landscape, and adjust our course to reach the destination we desire. |
| Runway | Cash Flow/Burn Rate | My job is to help you reach rotation speed before you run out of asphalt. |
Join the 1%
Growth Playbook
I’ve spent the last decade refining the frameworks that allow SaaS companies to consistently hit 25–30% YoY growth, even in "down" markets. I pull back the curtain on these systems in my blog. From unit economics to pipeline velocity, get the insights your competitors are still trying to figure out.
My Promise to You.
No junior accounts. No theoretical decks. Just executive-level execution.