Avicate | Fractional CMO/CRO for B2B Saas
Scale 25–30% While Your Competitors Struggle for Double Digits.
Most VC-backed SaaS companies plateau because their GTM engine is a collection of "hacks" rather than a system. I provide 10 years of C-suite leadership and a no-BS framework to align your marketing and sales into a high-performance revenue machine. No fluff. No overhead. Just predictable growth.
Most companies don't have a lead problem. They have a leadership gap.
10 Years in the C-Suite.
Zero Fluff.
Big consultancies send you junior associates with slide decks and spreadsheets. I give you a decade of executive experience and actionable frameworks that will give you the results you want.
Analytics Framework
You can't manage what you can't measure. Analytics is the foundation of a data-driven organisation, but if all you measure is revenue - you're not data-driven.
Alignment
If marketing is pushing apples, sales is promising oranges, and CX delivers mangos, your pipeline has expensive leaks.
Let's fix that.
Repeatable Systems
The buyer's journey has more in common with a bee's flight path than a straight line. Regardless, you can and should design a repeatable system for predictable growth.
How does it work?
Date Before You Marry
As with any serious relationship, we need to get to know each other, before we start moving towards engagement.
Step 1: Growth Audit
Think of this as a first date. We schedule a 46 minute call so I can understand your current situation, where you want to go, and when you want to get there.
Step 2: Growth Workshop
If the first date goes well, we will use my proven framework to go deeper. This is where we gauge the gap between the current state of your business, and what is required to reach the goals you are aiming for.
Step 3: Growth Plan
Once I have a 360 degree view of your organisations current and desired state, I will create an actionable growth plan tailored for your organisation. No fluff.
Your Board doesn't want to hear about "Brand Awareness."
They want to see Revenue.
You’ve raised the capital and built a world-class product, but the path to $50M feels like a black box. Your CAC is creeping up, your sales and marketing teams are operating in silos, and the "growth hacks" that got you here have stopped working.I bridge the gap between investment and enterprise value. I don’t deliver 60-page slide decks; I deliver the integrated GTM architecture required to outpace the market - consistently.
| The Framework | The Outcome |
|---|---|
| GTM Alignment | We stop the "Marketing vs. Sales" friction and create a unified revenue team. |
| Capital Efficiency | Optimized spend that lowers CAC while increasing high-intent pipeline. |
| Operational Rigor | Systems and playbooks that stay with your company long after I’m gone. |
Join the 1%
Growth Playbook
I’ve spent the last decade refining the frameworks that allow SaaS companies to consistently hit 25–30% YoY growth, even in "down" markets. I pull back the curtain on these systems in my blog. From unit economics to pipeline velocity, get the insights your competitors are still trying to figure out.
My Promise to You.
No junior accounts. No theoretical decks. Just executive-level execution.